Product Renders was born after Michael (owner/founder) experienced a shortfall in quality 3d product renders while he was the head of the retouching department for a large advertising agency. He witnessed first hand the mass of wasted time using photography over 3D. He developed processes and techniques while working at this agency to make products and packaging in 3D look stunningly real… hyper real. Since leaving that agency, Michael has since gone on to build a dedicated team of industry superstars around him that allows for a cost effective alternative to product photography.
What are product renders?
Product rendering or 3d product visualisation as it’s sometimes called is an affordable technology for quickly and realistically depicting products or architecture visually, and with the advent of modern technology and skilled artists it’s now no longer reserved for feature films or large corporations and businesses with huge budgets.
Today, 3D product renders can be tailored to the needs of nearly any organisation or business and can also have some specific, measurable effects on a company’s growth. A product render can start its life from anywhere… a simple idea sketched on a napkin, technical drawings with customer-specific dimensions through to supplied engineering CAD files.
Using what’s called a wire-frame model, the principles of geometry, an extensive process of lighting, shading, texturing, and eventually rendering, digital artists can create photorealistic images that in many cases are almost impossible to discern from an actual photograph. Different materials, colours and lighting can be changed out and allows a design or new product to be explored without the need for expensive prototyping.
Working with Product Renders
In order to achieve results of the highest quality, we will work with you and discuss your needs, but, 3D modelling isn’t always the best way forward. We won’t try and sell you something you don’t need because the team at Product Renders don’t just have experience in 3D renders, they have over 25 years of experience in retouching, design, advertising, photography, marketing and packaging so we know what can be done and more importantly what’s the best solution to create the best result with the time and budget available.
Auckland, North Island 0000
Less Than $10,000
$1,000,000 And Above